Greater visibility is crucial for the WNBA. Many potential fans are unaware of the teams and the league's presence. To increase visibility, a crossover event at NBA All-Star Weekend will feature WNBA Finesse, a promotion engaging fans with top WNBA talent.

My Role: Designer, animator, photographer, and offense ;)

THE EVENT

Guests will dribble a basketball through a maze course to practice basketball skills with WNBA stars, ending in a photoshoot. WNBA stars will be projected on the wall to instruct dribbling techniques. Guests will be able to mirror and master the skills quickly.

The maze is in the shape of a W to emphasize the W in the WNBA.

Play the video to see how it works!

Guests will receive a photo of themselves as a departing souvenir!

I took my own photo using the camera’s self-timer on a tripod.

The set-up is easy! I captured the images in my backyard using long exposure, a tripod, a flash, and a black backdrop.